Digital Portfolio

Social Media Coordinator

THROUGH MY OWN INITIATIVE, in Sept. 2019, I took on the role of managing the CABIN Inc.’s Instagram account. I bolstered my problem-solving skills and keen attention to detail by evaluating engagement rate progress and organizing weekly marketing plans catered to industry trends. The photography is entirely self-conducted, and I used Adobe Photoshop to enhance the content’s engaging quality.

AND MY EFFORTS SHINE THROUGH; I increased Instagram clickthrough rate by 65%, as well as the followers by 20%. Motivated to develop my sales and marketing skills, this role enabled me to utilize my knowledge from the classroom and apply it to real-world advertising challenges.